A website on point

After successfully rebranding our firm, the Accurate Properties team noticed a disconnect between our existing website and our new, awesome brand. We figured that since our real estate service is always on point, our website should be too. Real estate websites are becoming increasingly significant, and without an intuitive, modern site, many firms are in jeopardy of falling by the wayside and losing market share to their competitors.

Credibility and consistency

70 percent of buyers, and 75 percent of sellers, discovered their real estate agent on the internet this year. This astounding percentage means that possessing a professional online presence is more important than ever before. When a potential client finds you on the internet, they immediately look for your website and social media to confirm your credibility. It is estimated that 74% of sellers used social media to find their agent, and that 93% of this traffic came from the Facebook platform. It is also vital that your social media accounts exude the same feel as that of your website, and that a consistent message is displayed across your entire internet presence. If there are inconsistencies, or if the prospective clients don’t like what they see, they’ll move on to the next one.

Mobile, mobile, mobile

Not only must your site work flawlessly on desktops and laptops, but it must be optimized for mobile as well. A recent study reveled that, on weekends, 59% of page views on real estate websites came from smartphones and tablets. Since much of the population works during the week, these mobile searches are likely happening on the go, potentially while a client is in the process of house hunting. If your mobile site is nonexistent, clunky, or difficult to navigate, you’ve likely already lost clients. No matter how brilliant your website is, a site that is not set up specifically with mobile users in mind will lack versatility and effectiveness.

Discover your new home

At Accurate Properties, we’re constantly attempting to simplify the real estate process and provide the best, most efficient service for our clients. If you’re looking to discover a home that fits with your exact needs and desires, or have a home you’d like to sell without hassle, Accurate Properties would love to meet. Our firm services the areas of Palm Beach Gardens, Riviera Beach, West Palm Beach, Jupiter, Lake Park, Lake Worth, and North Palm Beach.

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